Unequal Design | Swiss Side
Swiss Side Wheels
Graphic Design Vancouver, Web Design Vancouver, Design Vancouver, Digital Design Vancouver, Strategy Vancouver, Communication Design Vancouver, Expert Web Design, WordPress Developer Vancouver
16386
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Swiss Side
Swiss Side

Born from Formula 1, Swiss Side is the very definition of precision. Using advanced, auto-racing inspired technologies, they produce high-performance cycling wheels with a leading edge.

Born from Formula 1, Swiss Side is the very definition of precision. Using advanced, auto-racing inspired technologies, they produce high-performance cycling wheels with a leading edge.

Scope
Positioning
Brand Expression
Style Guide
Digital and Print Collateral
Social Strategy and Assets
Scope
Positioning
Brand Expression
Style Guide
Digital and Print Collateral
Social Strategy and Assets

Inspired by their product—designed and built to win—I built a brand identity around their core pillars of strength, speed and competition. Swiss Side wanted to enter the market with an impactful identity that would feel at home on the race course next to other elite global brands.

Inspired by their product—designed and built to win— I built a brand identity around their core pillars of strength, speed and competition. Swiss Side wanted to enter the market with an impactful identity that would feel at home on the race course next to other elite global brands.

My solution was a bold brand expression that fused the movement and drama of a race with the refined power of a luxury automobile. I crafted a position and expression that could easily feel at home in Berlin New York or Vancouver.

53.9333° N, 116.5765° W

Like what I did for Swiss Side?